A destination-led whisky and premium beverage ecosystem in Ras Al Khaimah — blending production, tourism, and long-term asset growth.
This establishes a clear and compliant framework for:
For MMI, this regulatory clarity materially reduces operational friction and long‑term uncertainty. It allows distribution planning to be built around on‑shore production, rather than adapting to the constraints of import‑only models.
The ability to originate product within Ras Al Khaimah also enables tighter collaboration on portfolio planning, volume phasing, and channel strategy — positioning MMI as a strategic partner in the development of the category, not just its downstream distributor.
By FY2027, the business is projected to reach AED 62.4M in revenue and AED 18.6M EBITDA. With continued scale, EBITDA is expected to grow significantly, supported by diversified business units and tourism-driven demand.
By FY2034, whisky cask assets alone are projected to reach AED 1,547M in value.
A flagship tourism experience driving consistent footfall and brand equity.
Whisky, gin, water, bar, travel advisory, and tourism.
Whisky casks appreciating significantly over time.
Designed for expansion across land and product lines.
Supplies water to other operations within the group.
Sells premium water externally through wholesale channels.
Managed through a vertically integrated, single-site model.
Controlled via phased investment and modular expansion.
Balanced through non-aged product revenue and selective cask sales.
25,000 m²
35,000-45,000 m²
9,000–12,000 m²
| File | Description | File Type | Version | Download |
|---|---|---|---|---|
| Wild Woven & Whisky Commercial Plan & Investor Overview | A commercial plan and investor overview presenting the Wild Woven & Whisky RAK destination platform — covering market opportunity, business model, and investment case across spirits production, premium water, cask assets, and distillery tourism. | 1.0 | ||
| RAK Destination Market Report | A market report documenting the external source citations used to validate revenue assumptions across all seven business units of the Wild Woven & Whisky RAK destination platform. | 1.0 | ||
| Wild Woven & Whisky Investment Committee Memorandum | A confidential IC memo recommending approval of a USD 25M Tranche 1 investment in the Wild Woven & Whisky RAK destination platform at a USD 105M pre-money valuation, covering investment thesis, financial summary, capital structure, key risks, and conditions precedent to funding. | 1.0 | ||
| Wild Woven & Whisky Risk Analysis Memorandum | A confidential risk analysis memo accompanying the IC Memorandum, assessing the principal risks to the WWW Tranche 1 investment by likelihood and severity, with mitigants and priority actions for investor due diligence. | 1.0 | ||
| Wild Woven & Whisky RAKEZ/HSE Emissions, Fumes & Odours: Preliminary Operational Statement | A preliminary operational statement prepared for RAKEZ/HSE on the anticipated emissions, fumes, and odour profile of the proposed Wild Woven & Whisky integrated distillery facility. | 1.0 | ||
| Wild Woven & Whisky Capital Deployment Plan | A capital deployment schedule outlining the 10-year build profile for the Wild Woven & Whisky RAK destination platform, covering workstream budgets, annual funding draws, and key construction milestones. | 1.0 |
